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A Decade of New HairCare Products
 | The introduction of "Tailored Curl" a revolutionary concept linked to the technique of permanent waving. Instead of dividing the hair into nine sections Tailored Curl allowed hairdressers to place the curlers in the way they wished the hair to fall when setting, thus getting away from old traditions.
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In 1972, Wella was the first major manufacturer to introduce a blow dry lotion. The original product was 'Hair' but is now known as 'Inform'.
In 1975 System Professional a range of hair and scalp treatments for the exclusive use of hairdressers was introduced. One of the first systems to be based on client hair and scalp diagnosis.
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