Vidal Sassoon

At the end of the 50s there was an event which was to prove of immense significance to the development of Wella in the UK...

A young man opened a salon in Bond Street in 1950. He was to take the world by storm with his new, dramatic, yet relaxed approach to cutting hair. His name was Vidal Sassoon. His sharp, beautiful shapes the vitality of his cuts which showed off colour so well, the way he created free styles for all ages made a tremendous impact. Hairdressers either loved or hated his work. Some of the sages within the craft said the look would never catch on.