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The Wella Junior
 | The Wella Junior Pointwind Machine, successor to the Chandelier was imported into the UK in 1935. It firmly established the then unique system of pointwinding which is based on winding the hair from points to roots instead of from roots to points and is still the universally recognised technique for all forms of hair waving.
The Wella Junior cost the hairdresser £49.10s and the cost of a perm was usually between 10/6d and 15/-d (52p-75p). But the Wella Junior claimed a perm that lasted nine months instead of six and was sold on the slogan, 'The only way to get these waves out is to grow them out'. |
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