In Partnership With Hairdressers

In June 1992 Wella opened a brand new flagship studio in London as part of a £3 million investment programme in educational training for the hairdressing industry. Under the umbrella of Partnership Service, all aspects of the business of hairdressing are covered whether it be technical, management, masterclass events with leading hairdressers or seminars. Wella UK's huge investment in training and development continues today with studios in Manchester and London.

Product research and development by our parent company in Germany continues to play an important role in keeping Wella as the leaders in professional hair care worldwide. Koleston Perfect was launched in the UK as part of a worldwide project and continues to dominate the professional cream colourant market. Innovation also plays a part and Headlines, a new concept for giving volume and movement to fine hair was introduced. Perform Hairscan, with a formula that takes into account variations in the hair structure, revolutionised the permanent wave market.

Care continues to be a key word at Wella but not just hair care. Throughout the '90s Wella has supported a wide number of community projects in its 'home town' Basingstoke, seen the sponsorship of the Alternative Hair Show worldwide bring in millions to the Leukaemia Research Fund and in 2003 was the official hair partner for Comic Relief's Red Nose Day.

Also in 2003, the Wella AG family shareholders announced that they had signed an agreement with Procter & Gamble which gave P&G a controlling share majority in Wella. The two companies continue to work together to realise Wella and its brands' full potential.